The Perfect Partnership of Music and Audio Books

Can such a marketing partnership ever work? Yes, It's possible. It may be a new game changer for both market fields of Music and Audio books. Both can address important challenges of sells. Yes, they may actually need each other like a man needs a woman. The Challenge of audio book Selling Besides the saturation of many more writers jumping into the field of audio book writing and getting on platforms like Amazon and others, it has become necessary for many audio book writers to feature a short audio clip of their books to entice buyers. But even that now is becoming a saturation in itself. Not to mention the increasing difficulties of getting their book displayed on book store websites. The Challenge of Music Sells Ever since the creation of music recording devices, it has been a serious loss of millions of dollars in music sells when buyers would make the first purchase but then make copies for others. Why buy the single when John just gave me a copy of it free? I think it’s fare to say that many of us has been guilty of doing that. It’s actually to the point of being offended at the thought of paying for recorded music ever again. Granted, if the song is terrible who would Pay? But when a song is amazing, it’s highly subject to being copied. No ones interested in copying terrible songs. It’s just the good ones. There in lyes the problem. But my thought of combining the two to marketing together as one could be a game changer. How? Well there would have to be some changes to both of them. How It Works The audio book writer would need to produce his story or stories as a two parter. Part 1 offered to the music artist to give away free to his music fans when they purchase his single song or album. Why would the audio book writer need to do that?, For two good reasons., First, to give the song buyer more of the story to listen to for bonding more to the story the audio book writer is selling. If the story is compelling and irresistible, to be left hanging without getting part two would be unbearable. Purchasing part 2 becomes a certainty for the audio book seller. The book seller can then sell at the full price he or she wants for the entire book as though it was not sold as a two parter.  So You Might Think:, Why not give part 1 away free without dealing with an artist? You could, but you could miss out on that artist massive fans of possibly thousands. When that artist offers their fans a free audio story with their purchase of his or her single song, that could translate into thousands of fans getting to know you and your website as an audio book writer, and potentially thousands of purchases of your audio book. Then you have those thousands telling others about your part 1 story they heard. Now it’s true, your part 1 will likely get shared by those who copy it. But if they want part 2, they have to buy it. Now here’s a little sweet icing on the cake., Charging a license fee for Artists to use your part 1 book to help them sell songs. You can instruct them to display a short YouTube or audio clip trailer of the part 1 book when they’re selling their single song or album. You can see an example of how I set this up on my site. The Artists. As an artist, they can easily get that single song sold by offering a free audio book to their fans. Their fans hears the sample of their song for sell and then the sample of the free audio book. The single song or album has a near 90% chance of purchase when a free audio story book is offered. You see, normally a song download is priced around one dollar per download. But when that one dollar comes with a free audio book, it pushes the sell across the finish line. Getting the music fan more of the story book, gets them hooked on the thrilling drama and intrigue of the story that pushes the sell of the story book part 2 across the finish line. How you would set your license fee price as a monthly subscription for the artist, and how you would set your price for your part 2 book is up to you. But I believe the partnership of Audio book writers and Artists could be a perfect fit. Who knows, when songs tells a story of its own for two to three minutes in length, an audio book that tells that same story on a grander scale could be a perfect match.